Gyftd is a streetwear clothing label created in collaboration with a group of friends. The brand was a celebration of the inspiration of those who excel in their fields of passion whether that be art, music, film, or sports. The typeface for the logo was clean, classy, and very fashion. Various iterations were presented and critiqued until reaching approval. The logo was used for the very first T-shirt and was part of a first run limited series. The final product was sold during Carnival weekend in San Francisco.